Project background
Founded in 1957, Hongdou Group offers apparel for different age groups. Packaging supports the movement and delivery of garments while forming part of the customer’s experience of the brand.
Packaging requirements
The project centres on packaging quality and supporting service. Apparel packaging calls for a suitable bag format and usable dimensions, with a shared reference for appearance and printing. Protection requirements also depend on whether the shipment includes a gift box, accessories or parts that can lose their shape.
Solution and collaboration
Aspirature supplied a premium bubble-bag packaging solution in response to Hongdou’s requirements. The project connects the customer’s quality expectations with a defined package. For a similar order, product samples or dimensions provide a starting point for reviewing material feel, usable space and appearance through a packaging sample.
PROJECT TAKEAWAY
What this project shows
The project illustrates the use of a bubble-bag solution to address an apparel customer’s packaging quality and service requirements.
