Project background
Vipshop delivers merchandise to consumers through e-commerce. A shipping mailer carries the brand from warehouse to recipient, combining functional requirements with a visible brand identity.
Packaging requirements
A colour on screen does not look identical when printed on film. The material, artwork and physical sample need to be reviewed together to define the intended brand appearance, rather than relying on a screen alone.
Solution and collaboration
Aspirature developed purple poly mailers with the brand identity through colour matching and print discussions. The existing project account records adoption of the design. For a similar branded package, colour, logo position and artwork dimensions can be checked during sampling, with an approved physical sample retained as a reference.
PROJECT TAKEAWAY
What this project shows
The project focuses on translating a brand identity into a usable shipping mailer, including the relationship between colour, print and the package itself.
